Digital Transformation: Disrupt or be Disrupted
CONTRIBUTIONS BY: Alvin McBorrough, Founder and Abbey Pint, CMO
Harnessing the power of digital to transform your customer interactions.
Digital transformation involves companies adopting digital technology to improve efficiency, value or innovation.
“Speed is the new currency of business.”
– Marc Benioff, Founder and CEO of Salesforce
Digital Transformation is the new frontier of the4th Industrial Revolution
First Revolution
The introduction of mechanical production equipment driven by water and steam power transformed the world.
Second Revolution
Mass production and efficiency was achieved by the assembly line and the use of electrical power.
Third Revolution
The use of electronics and programmable computers significantly furthered automated production.
Fourth Revolution
The current digital revolution is dominated by cloud computing, artificial intelligence, Big Data, robotics, IoT, smart phones, social media, and more to come.
Digital Disruption Is Impacting All Industries
“Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000."
– Pierre Nanterme, CEO of Accenture
Digital transformation has enhanced connectivity worldwide.
Digital Disruption is:
the effect of digital business models and technologies on value proposition and market position.
distinguished from traditional competitive dynamics by velocity of change and high stakes.
like a vortex, pulling data toward the digital center, where everything that can be digitized, is.
A customer-facing digital strategy will improve your brand by creating tangible value for your organization.
Successful digital transformation will enable your organization to drastically change how it interacts with customers, and how it is positioned for future growth.
Benefits
Brand Equity
Digital efforts aligned with business objectives, and the use of social media can improve brand perception.
Sales Increase
Integrating digital strategy with sales can result in top-line increases, whether acquiring, renewing, or growing customers.
Customer Service
An open channel of two-way communication allows an organization to solicit and act on feedback faster and more effectively.
Media Buys
Refining the advertising mix and shifting money to more efficient channels.
Consumer Insights and Development
Improving products by listening to what customers want.
Common Challengesto overcome during Digital Transformation
Strategy
Governance
Culture
Process
The OGxApproach
Digital Capabilities & Management Framework
OGx Step-By-Step Development
of a Digital Strategy
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